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Quigley Celebrates Second Consecutive IAAS Win

In its second year sending participants to the 4A’s Institute of Advanced Advertising Studies and its acclaimed pitch competition, the agency salutes paid social supervisor Christian Ward and team Los Seis for bringing home this year’s trophy […]

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Designing an Optimally Balanced DRTV Ecosystem

To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM […]

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