Third-party data is in a transition period
In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]
See our thoughts about marketing and the interesting stuff we do outside of work.
In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]
Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]
The goals of generating revenue and building brand loyalty need not work at cross-purposes […]
To understand where advertising is going, you need to know what came before. Carl Fremont was there […]
Brands and agencies will not only help make immersive media possible but also make it a better experience for everyone […]
ECD Sariah Dorbin answers some tough questions about diversity and inclusion, content creation in a pandemic, and more in this SHOOT Magazine interview. […]
How does each role effect the other? What is similar and what’s different? A: At Quigley-Simpson, I oversee the analytic initiatives […]
A best practice for branded content is ensuring that the creative agency plays an active and engaged role from start to finish, since we believe that including the creative team produces a superior end product. Here’s why. […]
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