We created an integrated campaign inviting people to “Expand Your World” and see people and places from a fresh perspective. Real people told eye-opening stories of travel, including female surf collective “Textured Waves,” who empower women of all shades to ride the waves, and foodie Gio Gutierrez, who digs deep to truly know a place through its ingredients and those who supply them, while tracing his roots through the flavors of Spain.  

As the Agency of Record for both creative and media, we were in the unique position of guiding strategy, as well as where and how we show up in-market. Baked into our strategic platform was the need to offer a new perspective and reach new audiences, with a commitment to diverse storytelling. Our creative featured diverse talent both in front of and behind the camera and was featured across African American and Latino media partners as well.