Los Angeles – (May 4, 2021) – Quigley-Simpson announced today the appointment of Jared Vail as Vice President of Analytics. In this role, he will lead the agency’s data and analytics practice to evolve the data infrastructure and launch new strategic services that create bespoke, nimble solutions to drive brand growth and bottom-line results. He will be working in close collaboration with agency leadership to identify opportunities for deeper consumer engagement across a significant portfolio of clients in CPG, finance, D2C, healthcare, and not-for-profit. Among Vail’s priorities is to further develop Quigley-Simpson’s TV-to-web and offline attribution modeling, develop automated data streams and feeds to expediate media investment decisioning, and advance the agency’s performance forecasting tools.
Quigley-Simpson blends creativity and performance with a highly measurable and effective methodology that delivers an outsized ROI to its roster of blue-chip clients. The hallmarks of the firm’s success are based on its performance and accountability mindset, as well as its ability to develop and employ creative that moves consumers to action.
Vail will report to Scott Marsden, EVP of Media & Analytics, Quigley-Simpson.
“With Jared at the helm, we are poised to go from data-informed to data-led. He brings tremendous vision and proven mastery of bringing data in-house, so that we can now trade on our institutional media knowledge, marketplace insights, and the latest data technology in order to offer clients a deeply customized solution,” says Carl Fremont, CEO of Quigley-Simpson.
Vail is a highly experienced data leader, with a history of building teams throughout his career. In his most recent role as Director, Analytics & Marketing Science at VideoAmp, Vail spearheaded the creation of a new Marketing & Science department. Working across the entertainment and gaming verticals, he developed tune-in and gaming attribution capabilities that did not exist prior, creating a revenue stream that was significant for the company’s growth. There, he worked with top-brand clients, including FOX, Disney, HBO, and NBA 2K.
Prior to his game-changing work at VideoAmp, Vail was the Associate Director, Data & Analytics at Publicis Groupe for over four years. At Publicis Groupe, Vail was responsible for greatly reducing the employee turnaround rate of the Data & Analytics team. His exceptional team-building abilities helped create a larger, more stable team that developed outstanding work for clients such as Cox Communications, Bank of the West, and the NBA. In addition to his work for Publicis Groupe, Vail worked as a Senior Associate at UM Worldwide, where he led accounts for BMW and Ignite Restaurant Group.
“I am thrilled to join one of the advertising industry’s most respected storytellers and problem-solvers. Today’s world of data and privacy comes with unique challenges, and I am prepared to embed analytics at every stage of our process to help us turn those challenges into opportunities for our clients,” said Vail.
For More Information:
Leslie Repetto
310-696-1385
leslie@kempnercommunications.com
