The Cultural Accelerator Marketplace (CAMP) helps brands deliver on media diversity goals
A new programmatic solution from GANTIC, a Quigley-Simpson affiliate, is making it easier to reach diverse audiences efficiently and effectively.
See our thoughts about marketing and the interesting stuff we do outside of work.
A new programmatic solution from GANTIC, a Quigley-Simpson affiliate, is making it easier to reach diverse audiences efficiently and effectively.
Looking beyond the hype to what marketers need to be thinking about […]
What marketers should be thinking about as we head into 2023 […]
Carl Fremont sat down with leaders from University of Phoenix, Paycom, and KERV Interactive to discuss the ongoing evolution of interactive TV; how advances and learnings from short-form channels like TikTok continue to inform engagement […]
To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM […]
The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]
Quigley-Simpson selects Magnite as preferred SSP with an upfront-style omnichannel commitment and focus on CTV […]
IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations […]
Direct mail may not take up much room in today’s marketing plans, but its test-and-learn mindset still has relevance in the age of big data […]
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