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To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM […]
The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]
Quigley-Simpson selects Magnite as preferred SSP with an upfront-style omnichannel commitment and focus on CTV […]
IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations […]
Direct mail may not take up much room in today’s marketing plans, but its test-and-learn mindset still has relevance in the age of big data […]
From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
Quigley-Simpson CEO Carl Fremont reassesses the Unique Selling Proposition for today’s digital marketers […]
CEO Carl Fremont joined host Rob Kischuk on the The Marketing Agency Leadership Podcast, presented by Converge, to discuss how our agency roots in direct response impact our work for today’s direct-to-consumer brands […]
From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
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